Dec 13, 2020
Kreighton Reed joins The Financial Experience Podcast to discuss his journey at Solera National Bank, a community bank in the Denver metropolitan area. Solera Bank is not your “typical” community bank. It was founded in 2007, is nationally-charted, and from its conception, the bank’s focus was on efficiency. They decided to cut out retail banking and hone in on the niche market of self-directed IRAs and 401(k) plans.
We discuss the importance of leading with product innovation, and then finding the technology to marry it. Solera Bank created a new checking account product, made an easy wiring system, and it was attractive and convenient for customers that don’t want to spend an extended amount of time waiting in their local bank.